What is Peekaboo Ice Cream?
Founded in 2019 by Miami entrepreneur Jessica Weiss Levi son, Peekaboo Ice Cream is an organic ice cream brand that hides full servings of vegetables in every pint. The concept combines indulgence and nutrition with flavours like Chocolate with Hidden Cauliflower and Mint Chip with Hidden Spinach. This clever approach to better-for-you desserts has earned the brand national recognition and a loyal following, contributing directly to the peekaboo ice cream net worth.
Rise to Popularity
Peekaboo’s rise is closely tied to its media exposure and innovative concept. Jessica appeared on Shark Tank in 2020, gaining national attention despite walking away from loan offers. This appearance sparked a surge in sales and investor interest, boosting the peekaboo ice cream net worth. Winning the Real California Milk Snackcelerator added $200,000 in funding, further supporting product expansion and solidifying its place in the organic ice cream market.
Sources of Income
Ice Cream Sales and Business Revenue
The main source of peekaboo ice cream net worth is revenue from its vegetable-infused pints. After Shark Tank, the brand expanded into major retailers including Kroger, Whole Foods, and Target.
- Pre-Shark Tank Sales: ~$450,000
- Post-Shark Tank Revenue (2021): ~$3 million
- Estimated 2025 Revenue: ~$4.5 million
This growth in revenue forms the backbone of the peekaboo ice cream net worth, reflecting both product popularity and strategic distribution.
Brand Collaborations and Sponsorships
Peekaboo Ice Cream has partnered with health-focused and female-led brands for marketing campaigns, giveaways, and product bundles. These collaborations expand its reach, adding to the peekaboo ice cream net worth without heavy advertising costs.
Social Media and Digital Content
Social media drives engagement and direct sales. The brand focuses on “mom-hack” content, highlighting guilt-free indulgence. While smaller in revenue contribution, these campaigns strengthen brand loyalty, indirectly supporting the peekaboo ice cream net worth.
Estimated Net Worth in 2025
Peekaboo Ice Cream’s valuation can be estimated through funding, revenue, and market potential.
- Seed Funding (2019): $1 million
- Shark Tank Valuation: $10 million
- Estimated Current Revenue: ~$4.5 million
- Projected 2025 Valuation: $15–$25 million
The combination of growing revenue, media attention, and brand recognition contributes to the estimated peekaboo ice cream net worth of $15–$25 million
| Metric | Details |
|---|---|
| Total Funding Raised | $1 Million (Seed Round in 2019) |
| Reported Annual Revenue (2021) | $3 Million |
| Estimated Current Annual Revenue | ~$4.5 Million |
| Initial Valuation (Shark Tank) | $10 Million (Based on Projections) |
| Estimated 2025 Valuation | $15 Million – $25 Million |
Based on these factors, the estimated Peekaboo Ice Cream Net Worth (representing the company’s valuation) is likely in the range of $15 million to $25 million as of 2025.
Annual Earnings
Annual earnings come primarily from product sales and brand operations. Founder Jessica Levison’s personal income includes her CEO salary and profits, which, while not public, contribute indirectly to the Peekaboo Ice Cream net worth. Similar to Janeisha John Net Worth 2025, which reflects growth through diverse ventures and brand influence, Peekaboo Ice Cream’s financial success showcases how innovation and leadership drive long-term value.
Assets and Investments
Key assets of Peekaboo Ice Cream include:
- Intellectual Property: Proprietary vegetable-infused recipes
- Distribution Contracts: Partnerships with national retailers
- Brand Value: Recognition as an innovative health-conscious dessert
These assets collectively enhance the peekaboo ice cream net worth.
Lifestyle and Personal Life
Jessica Weiss Levison balances entrepreneurship with family life as a mother of three. She owns the Miami-based Serendipity Creamery and Yogurt Café. Her lifestyle reflects stability and financial security, a product of the growing peekaboo ice cream net worth.
Philanthropy or Business Ventures
Peekaboo Ice Cream is a Certified B-Corp and partners with Team No Kid Hungry, combining business success with social impact. These initiatives increase brand reputation and reinforce the overall peekaboo ice cream net worth in a socially conscious market.
Future Prospects
The company’s development of snack-sized ice cream pints positions it for market growth. By entering new segments, Peekaboo Ice Cream strengthens its market presence and potential peekaboo ice cream net worth.
Potential Growth in Net Worth
The “better-for-you” segment in the U.S. ice cream market is expanding. With its unique concept, Peekaboo Ice Cream is poised for acquisition opportunities from major conglomerates, potentially boosting the peekaboo ice cream net worth significantly. Similar to how inspiring family-driven legacies like Brandon Burlsworth Mom Net Worth stories reflect perseverance and growth, Peekaboo’s success underscores the power of purpose and innovation in building lasting value.
Conclusion
Peekaboo Ice Cream has demonstrated that innovation in a crowded market can lead to impressive financial outcomes. From a $450,000 startup to a projected $15–$25 million valuation, the peekaboo ice cream net worth in 2025 reflects smart business strategy, national exposure, and a product that resonates with modern parents. Jessica Levison’s story is a model of entrepreneurship, branding, and perseverance.
FAQs
What is the estimated Peekaboo Ice Cream Net Worth in 2025?
The estimated peekaboo ice cream net worth is $15–$25 million, based on revenue growth, national expansion, and market positioning.
Who is the founder of Peekaboo Ice Cream?
Jessica Weiss Levison, a former lawyer and entrepreneur from Miami, is the founder and CEO. Her leadership has been key in building the peekaboo ice cream net worth.
Did Peekaboo Ice Cream get a deal on Shark Tank?
No, Jessica Levison declined loan offers from the Sharks, seeking a strategic equity partner. The exposure from the show, however, helped increase the peekaboo ice cream net worth.
What is the unique selling proposition of Peekaboo Ice Cream?
Peekaboo Ice Cream offers organic, indulgent pints with hidden vegetables, giving parents a guilt-free treat, contributing to the growing peekaboo ice cream net worth.
What was the company’s annual revenue?
Peekaboo Ice Cream reported $3 million in 2021, with current estimates around $4.5 million, a key factor in the peekaboo ice cream net worth.
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